Johnnie Walker, the iconic whisky brand, has announced a new NFT project. With 250 assets, the NFTs will launch on November 22, 2022.
Johnnie Walker To Issue Redeemable NFTs Through BlockBar https://t.co/ALAF6qDhBa
— CryptoCrisps (🐝,🐝) 9452 (@CryptoCrispsBee) November 21, 2022
VandyThePink, 88Rising and I collaborated on this NFT collection. The trio will jointly launch the limited-edition Johnnie Walker Blue Label NFTs.
Voting will take place on the final bottle of Scotch Whisky, and buyers will receive a commemorative piece signed by them. Voting will be held in advance of a cultural event taking place in Miami on December 1, 2022. The community will vote for the best bottle design and reveal the winner NFT. BlockBar will have the NFTs available for purchase on its NFT marketplace for luxury alcohol.
Sophie Kelly, Senior Vice President Whiskies at Johnnie Walker, said, “We are thrilled that we are pushing boundaries in Web3 because this is a first of-its-kind creator collaborative with an NFT marketplace.